I'm a brand designer with over 20 years of experience across environmental graphics, brand systems, publication design, and experiential design.

Raised in multicultural Toronto, I completed degrees in the US and the Netherlands. I've since lived and worked in Rotterdam, Antwerp, and Brussels, and spent 17 years in Shanghai. That breadth gave me a deep understanding of how culture shapes communication. Good design is never universal. It only works when it's rooted in the specific place, for the specific people, at the specific moment.

That shapes my approach to storytelling: finding the narrative that connects a brand to the people it's for, their motivations, their desires, the things they care about, then building the system that tells it.